Tips for Successful SEO Copywriting
SEO copywriting is an interesting practice that involves writing that is tailored both to generate search engine responses as well as being very readable in general. SEO or Search Engine Optimization copywriting involves taking your already reader-friendly content and massaging it in specific ways so that the search engines can find it. There is a very heavy use of keywords in this writing. However, it is not nearly as rudimentary as just taking keywords and putting them into the article wherever you please; there is some structure to it. Major search engines like Google, Yahoo! and Bing are high on punishing websites that have content with overused keywords. For this reason, in order to do a good job with SEO copywriting it is important to keep an eye on the keyword density. Regular copywriting just thinks of the visitors alone, but SEO copywriting remembers that you are also writing to attract the attention of the search engines in order to increase site traffic.
When writing to optimize your website for search engine ranking you need to make sure that your keywords are present in every page title, description and all of your tags. Some marketers think that it's important to have your chosen keyword in the domain name as well, but there are tons of pages that get high rankings in spite of this. What is important is the placement of your keywords in your content because this will determine your search engine rankings. You don't really have to complicate the process by adding too many keywords in your content. You needn't have any greater than three main keywords. Also, maintain a density from 3 to 5 percent. Getting the attention of Yahoo, Bing, Google, etc. does require some work on your part, so you do need to place some serious emphasis on your marketing strategies in the beginning. It's better to have your keywords ready before you start on your copy, as it helps in carving out the best content.
It is important to know what the target for your site is, or what you want its focus to be. As with any other type of good writing, you should know your audience and have an understanding of what they would want to read. However, if you are aware of what market you want to aim for you should have no troubles identifying keywords. Now all you need to do is put these two in one place to come up with an interesting SEO copy. If you're writing about Search Engine Optimization, for example, you don't want to choose keywords that have to do with dog food. You also need to have enough SEO copy so that the search engines can find you. Each page needs to have a sufficient amount of text in order for your optimization to be truly effective - you can just have one or two little paragraphs. For search engines to correctly analyze keyword relevance in order to rank a website in a results list, the optimal length of text is 300 to 500 words.
Finally, avoid using your keywords to excess, which is one of the most frequent flaws in SEO copywriting. Some people strongly believe that content that has good keyword density can give worthy results. However, placing too much emphasis on this concept could take away from your content's authenticity and make it difficult for people to read. With the exception of that, you definitely won't want to wind up with castigations of spamming from the search engines you use.
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